AAK

From a volume-driven organisation, gradually transforming into a value-driven company. Participants from AAK went through the entire process during the Global Leadership Conference in Barcelona.

The process starts with the procurement of quality oils and fats from around the world. Then, the teams need to add value to these products. By mixing or blending raw materials, entirely new products are created that are interesting to customers. During the Business Game, participants also took on the role of the customer. From the customer’s perspective, they represented various regional industries.

New markets were discovered while negotiating. Short-term considerations versus long-term investments were made. A large number of choices are made, particularly quick decisions to stay ahead of the competition and to deliver quality. This is only possible if everything internally and externally is in order.